It would certainly seem that it has come a very long way since it first started out, but just how far has it really managed to come?
The real truth is that advertising in its own right dates back thousands of years and the Egyptians are known to be the real inventors. The Egyptians are credited for many, many inventions and how they created the pyramids is still a great mystery. Of course they needed to invent paper before advertising came in and they did this in the form of papyrus. The Egyptians then did something that was quite remarkable, they started to write down advertisements on this paper and post it around the cities. It was this that kicked everything off with the rest of the world’s future generations.
Commercial messages and political campaign messages were found within the ruins of Pompeii and advertising used often in both Ancient Greece and Rome.The middle ages took on the idea of advertising in their own special way, as they invented the image form of advertising.It was also around this time that Town Criers were used to advertise many things such as fruit and vegetables.
Leap forward many years and you get to the stage in which door to door salesmen started doing the rounds and then came the invention of the radio in which companies were able to do short advertisements on between music and talk. Next came the invention of the TV, which was closely followed by the arrival of the Advertising agency started to come about.
Leap foward once more and you will realise the scale of things as advertising is now used in a variety of ways from public transport to schools. We have also seen a range of different formats, from direct mail marketing to twist banner stand so things are really starting to come along.
What is the future of advertising? With every new piece of technology advertising seems to sneak its way into the world, so be prepared to start seeing it get a lot worse.
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