Do you know you can have unique one of a kind postcards that are cheap? When I say cheap I don’t mean inferior quality. You can create postcards that sell your product that are interesting and eyecatching that for the price have value and quality at a reasonable cost. Why create the same blah postcards your competition sends or gives out. Why not create a postcard that has a quality feel and a one of a kind look. Ever thought about making a silver card or spot UV card? Why not a colored metallic postcard. All of these are possible at a cheap price.

What is a spot UV? Spot UV is the effect of highlighting and drawing attention to a certain part of a design as well as providing an additional visual stimulus of having varied textures on a single printed surface.Spot UV coating is a great option for giving your printed piece the WOW FACTOR! As the name suggests, a Spot UV is applied to chosen areas of a printed card. This technique is achieved when you apply a UV gloss spot varnish on top of the clay coated paper. Spot UV achieves a maximum contrast between the highly reflective shiny UV coating and the more light-absorbing clay coated finish of the card stock. Using a spot UV on your advertising postcard creates a striking first impression. Spot UV can also add a lot of interest, and can identify the printing as a premium piece of sales and marketing literature in the perception of the reader.

There are some conditions that will crossover the gender and age divisions. For instance, sports related injuries could be categorized under men, women and children. Headaches and sciatica might not encompass children, but an ear infection would. So if your chiropractic advertising points to conditions and not just specific groups, you’re probably already ahead of the competition.

Here’s the opinion of some, “Every doctor has a specialty.” While there are specialists in the medical arena, it is a fact that chiropractic is already a specialty. Now, is chiropractic even more divided than that? While there are two specific chiropractic associations and each have their philosophies, they both share the same goal. So the answer would be no, chiropractic is not divided into specialties. Could it be? I guess and some chiropractors will define their practice by doing that. Should they do that? No and here is why. If you are a chiropractor that only “specializes” in sports injuries, sports rehab and athletes, that would be fine. But wouldn’t you be missing out on caring for other patients that don’t consider themselves “athletic”? Yes, you would. That would be like going to a health club that only has treadmills… no weights, pool or aerobic work outs.

If you only treated children, then who would treat their parents? Would you suggest that they see another chiropractor even though they are bringing their children to you? Or the elderly, if your practice was strictly built around geriatric patients, you might be busy, especially since the boomers are abundant these days. But you would still be missing out by not seeing other ages with the same conditions and your practice would be unbalanced, some might think you were exclusive. Do you think you would be seeing a continual flow of new patients with that reputation?

If you marketed your practice like this, it would be called “brand” marketing. This would not be good for your practice in the long run, as we all know that a brand is permanent. I would say leave the “specialties” to the medical field and embrace your freedom as a chiropractor to see a variety of patients that all experience various problems, but they all have these things in common; the spine, the nervous system and the ability to choose you as their chiropractor, regardless of their age, gender or lifestyle

Resource Author Francisco Rodriguez Higueras
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