In business, in sport, and in many other walks of life the true greats are those who stand out from the crowd. They have a presence about them; a kind of aura. We could take the golfing legend Tiger Woods as an example or perhaps even the President of the United States of America Barack Obama. They have a certain way about them, a confidence and self-assurance. In advertising, the advert itself needs to wow the viewing public and therefore also needs to stand out from the crowd.

I am a person who is involved in a number of different vocations including speech therapy (I had a stuttering problem for eighteen years of my life), advertising and I also run a web promotion company in England.

I have always enjoyed travelling around the world. These trips are not merely for a vacation they are also where I attempt to educate myself culturally and also where I try to develop my business knowledge. A great number of top ideas are bought to the UK from different countries after having proven to be very successful there. These can often be found by searching for catering supplies on one of the major search engines.

I have recently returned from visiting a number of countries in the Far East. I was intrigued to see the way in which their restaurant and bar owners attempt to attract additional customers. The majority of these bars and restaurants had advertising boards with various cost reduction food items. Some of these had the words flashing and others were of a rather poor quality. The effect was some what mixed; in a way it could be construed as being “over the top” as most of the bars and restaurants had these types of advertising signs but the ones that looked the business; the ones that stood out from the crowd certainly looked ultra impressive and did make me want to venture inside.

What lessons did I learn from my experiences? Well firstly these neon advertising menu boards really do tempt and attract new customers. It is essential that the boards are of a certain quality (high) as cheap in this industry is not good. So are these signs available in the UK? They have just become available on the market place and are already proving to be extremely popular.