How to Increase Customer Reviews

If you own a establishment, then you should understand the importance of the internet and customer reviews.Customers read reviews and trust a business with a lot of positive reviews.  Most consumers who find your organization online will look at the customer reviews to see how you have treated your previous patrons.

Before you can get online reviews, a website would be good. I’m also assuming that you have spent the time to optimize your website to be search engine friendly.  If you have not… then that is where you need to start.

Ok, Let’s get started.  We know that online reviews separates you from you competitors and generates more firm.What do I need to know to get more reviews?  The simple answer… you ask your consumers.

Let’s look at a transmission repair shop as an example.  Depending on your part of the country, there is a lot of competition in the transmission repair business.  You have your transmission repair website.  You have set up your local listings with google, yahoo, yelp, etc… Now is the time to start getting reviews.

You have a steady stream of customers.Customers come in and shell out the money for their repair bill.  You ask them to post a review for you.  Here is the problem… most of your patrons forget.  You have the right process in mind, but it isn’t working like you want it to.

Now let changes our tactics.  The customer comes in and pays for their repair.  You have created a follow up letter with a spot to fill in their name and email address that they give back to you.  Now you follow up with them a week later with an email. you contact them to ask them if they are happy with thier repair and request that they post a review.  The email is already formatted and has all the links they need to post the review.  {You notice that you are now getting much more reviews than you were before}.You are taking the right steps to becoming a successful establishment.