Advertising is obviously an important part of promoting a company or product. Billions of dollars are spend annually on advertising and, with research so prevalent, we can be sure that it is money well planned. Many ads include a glut of information, at times requiring the reader to scan the ad to see who made it. Is that much information always necessary to get results?

Airplane banner towing takes a short message a long way. An airplane flies over a crowd of people with a banner or billboard streaming behind. The message is concise, the competition gone, and the readability impeccable. The simplicity in turn means less cost and greater effectiveness.

Banner ads have the advantage of being quick to produce. Since they are, at most, one sentence, the time needed to make the idea fly is greatly reduced. Typos are rare and no coupons much be managed.

Unlike a “traditional” ad, banner ads convey only enough information to get the customer interested. When the customer inquires further, then further facts, figures and benefits can be conveyed. But the primary goal with airplane advertising is to get them interested.

It has been said that to speak for ten minutes requires much more preparation than to speak for an hour. So the one negative point of an aerial billboard is that everything hinges on a few words. There is no space to ‘say it another way.’ The message must be clear and catchy so that people know what is offered and remember it when they get home.

Traditional advertising often barrages the customer with an overload of information in an effort to attract customers to buy. This may include addresses, phone numbers, email addresses, even contact person information. Once the ad is produced, it must compete with others for the attention of the reader or listener. Though often expensive, such ads do not carry a guarantee that others will be affected by it.

There is something about a banner flying behind a plane that demands attention. People hear the hum of the engine and look up. During the 17 seconds the banner is visible, they may read the message several times. If it returned, it will probably cause them to recall the message. By the time they get home, the sight of a plane will probably bring the message to mind once again. This recall is virtually free advertising. Yes, the information in a printed ad is often needed. In such a case, the banner ad can be used in conjunction with a printed ad, multiplying its effectiveness.

No one can doubt that an airplane banner is effective. Studies prove that. Banner advertisers pay to get their message to a large group without competition, and many will remember that message long after it has disappeared over the horizon.