Magnets, Mouseover for details, click for info or to buy

Refrigerator magnets are outstanding advertising products. A colorful magnet with your hospital or clinic information printed on it will attract the attention of all who see it. The idea of advertising is to get as many repeated exposures to the business information as possible. Have you noticed that radio and TV ads play over and over? That’s because ad-men know that it takes more than one viewing to make someone feel comfortable with the advertiser.

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Over and Over

The magnet does much the same thing, but on a vastly lower budget. Radio and TV ad campaigns are typically thousands of dollars a month. Quality magnetic promotional products can be purchased for a couple hundred dollars, and reach hundreds of people. Since the magnet is generally parked on a fridge door for months or years, everyone in the home sees it daily. If the product happens to be placed at the office, all the employees see it every workday. Multiply that by the number of magnets out there, and you have a rather impressive advertising campaign.

Targeted Audience

Radio and TV ads are not selective. Radio and TV ads are intrusive, too. When listening or watching, you can’t ignore them regardless of how irritating they may be. Magnets are passive advertisements. They are always there, but they aren’t the ‘in your face’ ads. When someone wants information about your health care facility, they know where to get it. The repeated, but unobtrusive exposures to the information on the promotional product slowly embeds itself into the mind of the people. It is such a delight to have an advertisement that doesn’t practically shout at you, like that Billy Mays guy on late night TV who sells laundry detergent.

Inexpensive

As I mentioned already, they are priced very reasonably. There are different shapes available, and many that would coincide with your particular field of medicine. Some have calendars on them, some display sports schedules. Other styles look like a business card, but are handy magnets. You distribute them at business fairs, in your waiting room, or leave a stack at non-competing businesses. Some products can even be mass-mailed to entire neighborhoods. Find a good supplier and have them show all the options available.

By: Robert A. Barber

Article Directory: http://www.articledashboard.com Robert is currently working for ESP Health Care Promotions, a supplier of top quality magnetic promotional products for the Health Care Industry. A retired police dispatcher, he lives in eastern Kansas on a small farm. When he isn’t writing or spending time with his family, he is riding one of his Harley Davidson motorcycles across the country to visit friends and relatives.

Get creative with your scrap supplies – Brad Magnets

Lastly, glue on your magnet and you’re done! Now you can sit back and marvel over your funky fridge magnet made from shaped novelty brads! Skull Crossbone Magnets

Worst. Stocking stuffers. Ever.

I was doing some Christmas/Hanukkah/First Amendment-loving secular end-of-year celebration shopping this afternoon when I walked past a rack of novelty fridge magnets outside a store.

Love is in the Air (Valentine’s Day Gifts)

Following on from their early years, where fridge magnets may or may not have had applications as Valentine’s Day Gifts, standard fridge magnets were transformed by a range

Wish You Were Here ?

Finally I switched to keyfobs and fridge magnets – smaller and just as useless really. I only have one car. I only have one front door. I only have one fridge/freezer.

Shopping For Pilot Gifts

There are fridge magnets, specialty letter openers, and toy planes for decoration. Some of these are obviously nothing more than executive desk toys, so they won’t be appropriate.

Magnets, Mouseover for details, click for info or to buy

Home refrigerator magnets are a good way to spruce up a dull and dreary refrigerator. That’s not the only thing though, a small entrepreneur can actually use it as advertising collateral!

Advertising and Refrigerator Magnets

Advertising has made a foray into almost every aspect of lives. We are surrounded by advertising almost everywhere we go, be it on the way to work, be it at the workplace, lunchtime or be it even on the Internet. However, there are very few things that have got guaranteed eyeball views all day, everyday. TV spots get over, Internet ads have ad-blindness to combat, and flyers… well, they fly away.

So, where do we find some advertising strategy that is good, permanent and will also make the people actually use it? Of course, home dcor like furniture and stuff comes to mind, but how nice would be having a television that has a blatant ‘Watch This Television Only With SnackSmacks! It’s the Smacks!’ poster right below it?

So, once we agree upon the fact that the in-house advertising should be subtle, classy and non-disturbing, we have to look for advertising that is subtle, classy and does not look too cheap.

One good option is refrigerator magnets. Refrigerator magnets serve dual purposes. For one, they actually add some designs to the dull and staid refrigerator, and two; they are a very good way of advertising inside the house.

Custom Refrigerator Magnets

Custom refrigerator magnets are available on the market. So, one can have almost any design and concept they think about as a refrigerator magnet. That movie you just saw, that funky saying that just popped onto your mind, and almost anything and everything is possible in this exciting world of refrigerator magnets.

Refrigerator magnets can be stuck on almost any part of the refrigerator, leaving, of course, the back of the refrigerator. The most common place to stick these magnets is at the door of the refrigerator. Therefore, they are sometimes called refrigerator door magnets.

Fridge magnets can be of any concept or design; there is simply no end to the number of designs that are available. Therefore, it can be used to promote any business or event.

Ideas for Custom Refrigerator Magnets

The refrigerator is actually the center of the household, with almost every family member going to the fridge at least once in a day (make that five on any sports day). Therefore, one can have a guaranteed audience along all ages for their advertisement or promotional stuff.

So, refrigerator magnets can be used to advertise almost anything, as it has the captured viewer ship of the entire household. From home rentals to the toyshop, these magnets act as excellent promotional material.

Refrigerator Magnets Makers

Keep in mind, refrigerator magnets serve no other purpose than to spruce up a dull and dreary refrigerator door. Therefore, the magnet should be of good quality, as also the artwork on the magnet head itself. If they are not, your much-thought-about concept will lie unused somewhere in some cupboard around the house.

Therefore, before ordering for that cart-lord of refrigerator magnets, make sure to look into a lot of samples and making an informed decision about the refrigerator magnet maker.

The One Disadvantage

There is, but just one disadvantage of the refrigerator magnet. If the magnet is used for a long time (and I do mean a long time, like say five to ten years), the paint of the spot exactly where the magnet has been put will fade off. There are also chances of a magnet catching static that may give the user a little electrical experience the next time they open the fridge door.

Other than that, refrigerator magnets are a very good and safe way of advertising today, and also cheap and economic. By Roy D’Silva
Published: 12/12/2007

Have your promotional magnets made here 

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