Interactive Marketing Agency      

The first two brands, a unique series of ads using mobile technology and user-generated content.  LOS ANGELES, July 10, 2006, CKE Restaurants Inc Carl’s Jr® and Hardee’s® restaurant brand is launched the new “Burger Slayer” campaign targeting their key demo of males 18 to 34.  Created by Spacedog, the Los Angeles based independent interactive marketing agency and interactive agency of record for CKE Restaurants Inc.  The dynamic, unique promotional campaign will use mobile technology to interact with the Hardee’s and Carl’s Jr brands to drive consumers from store locations to the website leveraging user generated content in the promotion, a first for both brands.

Consumers are encouraged to submit photos of their cell phone cameras, friends, and even pets, are caught in acts of “Hamburger killer.”  When it comes to the store location, you can pick up one of Hardees or Carl’ jr delicious hamburgers at a store location elseware.   mobile phone to Carl’s Jr or Hardee’s, by email, or by uploading images from their digital cameras directly onto the site.  The best photos were selected daily and posted to there websites where consumers voted for their favorite.  Each month, one winner was awarded the title “Burger Slayer of the Month” and a month supply of free hamburgers.

Hardee’s and Carl’s Jr. have come up with a unique way to generate awareness for the campain, there are now instructions for submitting cell phone camera images to websites on napkin dispenser wraps.  If you want to submit a digital photo to the promotion you can find the directions to do that on the site.  Extending the online presence for Hardee’s and Carl’s Jr, there was also an extensive marketing campaign targeting social networking sites like MySpace, photo sharing networks like Flickr and specially created displayed banner ads running on Yahoo.  built additional excitement for “Burger Slayer”.

  In addition, individual regions of the set up of marketing activities, are in order to promote national awareness of the city.

Spacedog is an independent, full service, interactive marketing agency focused on creating unique and effective results driven campaigns for their clients in a variety of industries including entertainment, travel, retail, financial, high tech, and quick service restaurants.      

In 2005, the company launched its entertainment Spacedog Department, focus on the development of branded entertainment property, and with major brands, is based on original graphic novels created by the Corporation and the Top Cow comic. Spacedog has a number of projects in production with studios and networks, some of which were released in 2006.  Spacedog has worked with some of the leading brands and entertainment companies in the business including but not limited to, Mazda, Citibank, Qantas Airways, Carl’s Jr and Hardee’s Restaurants, Sony Pictures Entertainment, Universal Music Publishing, Fox Sports, EarthLink, Interscope Records, and Westfield Malls.  Spacedog is based in Los Angeles, CA.