In the pursuit of better marketing and the process of trying to get more eyes in front of your products, services and offers, Television advertising is most likely one of the most powerful and in demand mediums to use. The problem is that many people think it costs too much and it’s not targeted enough.
Contrary to what you may have heard, tv can be a great tool for financial advisor marketing, and it can be VERY cost effective. You have to produce results. You can even do it with a cheap marketing budget – $2,000 or less. The TV heads will want to offer and sell you more airtime. They will tell you people need to see your ad a lot before they will respond to it, or remember you. HOGWASH!!!
Don’t do tv their way. Do it our way. Do DRTV – Direct RESPONSE TV. Under the video porion of this site I will soon be posting the first step of MY TV campaign – with the rest to come in the next few months. I was on TV ONCE and got GREAT RESULTS! $1.6 million dollars from one shot! Obtaining good results from just one 30 second ad is completely possible if you do it right. You need to have good incentives for the people you want to hook in! Don’t spend tons of money trying to be like NIKE or PEPSI, you just need to get in front of the right people with the right offers.
Ask questions, and stay tuned for my TV campaign, one posting next week, and the whole series (both paid and FREE TV AIRTIME / PUBLICITY), along with instructions on how to do it for your business, coming in the next few months. Don’t want to overload you with too much info or your head might explode!
To learn more great financial advisor marketing techniques, visit: http://www.financialadvisormarketingprogram.com
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