How Do You Advertise With Local Online Ads?

Local online advertising connects local companies to consumers in their areas. Consumers nowadays are more likely to type what they are looking for in a search engine as opposed to picking up a phone book. Local online advertising allows you, the small business, to get your name and contact information in front of people who are looking for YOU.

How does local online advertising work?

Local online ads uses specialized search engines that provide results based on the user’s location or the location they specify. Search engines can guess at a user’s location using the IP address of their computer where they are accessing the internet. Cities have directories that are geared towards that geographic location. You should have your website listed in these locations.

How do I know a directory is worth while?

• Do websites get enough visitors? A site called Alexa will provide you with their site ratings. You can visit Alexa.and enter the directory into the domain. Alexa, one of the most popular site popularity websites, will give the most accurate indication.
• Price – Very few directories are free, in which case you should have your website listed with them. If there is a cost, you can figure out if the cost is worth the value. Use the other four criteria to determine if it is worth the cost. (location, popularity, appropriateness, etc…)
• Location – Does the directory cover your location or service area?
• Appropriateness – Some local directories cater to specific types of industries. If your company’s product is sporting goods, you don’t want to be listed in a travel directory. Be sure the directory is meaningful with your business model.
• SEO – You want your listing to help your organic rankings. You can find their Page Rank by going to prchecker.com.info. A low page rank is between 1 and 4 while a page rank between 5 and 10 is one of the major directories.

How do I submit a listing to a directory?

Once you have found local directories that are a match to your company, list your site to them by filling out their forms with your info and provide the cost, if necessary.