Static signs have been an established medium for outdoor advertising for quite a while, and this is only one of the methods that businesses make the most of advertising plans to get their products across to the public. As technology continues to evolve rapidly, digital signs in Denver and other cities across the country are starting to be used by lots of businesses to get their message across in a more dynamic and entertaining fashion. Being the pioneers in outdoor advertising, static signs are a highly paid form of media advertising that is utilized by many businesses worldwide. Types of static media consist of signs painted along walls of trains and bus stations, painted or attached to buses, walkway panels, billboards, and various types of painted or printed media that are non-digital in nature.

Hardware required for digital signs to function are display screens, media players, and a central server to store and manage content that will be playing on these display screens. There are likewise alternatives for the digital media to play on a network in order to provide different screens to play the same content on several screens all over a certain area. The content that is shown on the digital media signs alter from animations to slide shows, adverts, along with every type of graphic arts that use all kinds of software design programs. Some businesses share the cost of using digital systems for advertising by having their adverts run on the same media, paying only per minute charges or charges per loop or repetition of the advertisement.

Digital signs can also be used for community service messages, news, travel facts, and health information, not just for company advertisements. This adds more content to the screen and catches the attention of the audience because there are individuals who need this type of facts and find it conveniently available as they go about their daily routines. The principle advantage that digital signs have over static signs is that the dynamic nature of these signs tend to attract more attention from audiences on the streets, and the promises of good rates of return on this type of exposure are too good a venture for the majority companies to pass up.

Technology is always regularly upgraded and consistently moving forward towards better things, so the digital media signs are just in their developmental stages. It is expected that digital media signs will in the end replace static signs and just move forward from there once market surveys start to show positive results from the application of this mode of advertising.