I am not sure as to how your business is dealing and coping in this most difficult of financial times however I have to admit that the small business that I run here in England has been struggling some what. Over the last couple of years we have been using a new form of advertising – basically using a short film to promote our products. We did this in the hope that this could create an upturn in our fortunes etc. In this article I will explain more about this and about the results thus far – I hope you enjoy the read.

So yes we decided to produce this promotional film as a way of hopefully seeing additional clients. It was a risky idea as the costs would be fairly substantial at a time when finances were already quite tight. We do however like to believe that we are an innovative business that is not short termist in the slightest. We therefore like to look long term and we had received information from a number of our business contacts who had used this form of marketing with plenty of success – this then gave us the confidence to give it a go.

Once the initial DVD had been produced we then used the service of a DVD authoring and DVD duplication company to obviously produce us a large number of copies.

It was then a matter of distribution – this was to our existing database of clients as well as forwarding them to potential customers.

I am more than pleased to report that thus far the results have been spectacular – recession, what recession? We are obviously going to continue in the same vain well into the future – in fact we are planning to produce a second short film.