How do you describe a mobile billboard?  Well as most of you already know what a regular billboard is, a mobile billboard is exactly the same thing, except it is moving or mobile.

You can see it in various forms.  You can see it in advertising trucks San Diego, or vehicles built specifically to carry billboards around.

Why are people using this form of medium to get their message or brand across?  I have some unique insights I am going to share that I have gained from running my own San Diego mobile billboards company.

First of all, lets talk about cost.  Mobile billboard rates are actually very comparable if not better than your traditional outdoor media such as traditional billboards.

With the cost being very competitive if not better there is another advantage that weights it in it’s favor.Actual views, exposures, or impressions to the prospects.

Compared to the traditional billboards that a customer could just go by it without noticing.  But the way a mobile billboard displays it’s message, it is more effective.And the way it is able to do that is by being in the consumer’s face.You can’t just pass it by.It is right in front of you at eye level, stuck with you in traffic

This is powerful.A consumer who is going through traffic, with an ad message right in their face can’t be turned off.

That is one of the obstacles that TV and Radio face as traditional forms of advertising.With Tivo and satellite radio that many consumers have, a person could virtually never see or hear a commercial.

So opting to go with mobile billboards gives the advertiser the ability to have their message read and impressed upon the consumer’s mind.

If you want to build brand recognition as a business, there aren’t too many better ways to display your ad than by showing it in beautiful color as a full color display ad.  It screams for attention.And when the prospective customer is stuck in traffic with nothing better to do, you don’t have to be as loud as other types of advertising.

With the economy and a lot of businesses struggling, mobile advertising may just be the ticket to save their business.  More leads and more customers are bound to come using this method of advertising. 

You are guaranteed exposure.You are pretty much guaranteed to getting your message read and heard.What else could an advertiser want.

You can see that it is working by the sheer number of many more businesses using it to advertise.In 2004 by itself, there was more than $5.8 billion used on this type of advertising.  With all that money being spent, it must be working.

So for businesses looking for a shot in the arm for more customers, this might be the ticket they are looking for.