The very effective 2005 promotion led to a more sophisticated and optimized “Vic” that utilized Interactive Technology.  Qantas Airways and Spacedog, the interactive marketing agency of record for Qantas North America, have again partnered to launch an enhanced version of the campaign at qantascom/us from September 4th through the 29th in 2006. Spacedog

  To differentiate from other online promotions, Spacedog worked with Conversive, the leader in Customer Self Service automation, to establish an animated koala website host who can answer questions about Qantas products and services as well as discuss ideas for traveling to Australia and New Zealand. The combination results in a conversation engine and a persona driven sweepstakes entry process that draws in each customer.

power the promotion and represents an efficient way to break free of the one to many communication model by addressing visitors individually.

this achieves the goal of reinforcing the Qantas brand message and superior customer service. All collected conversational information will be used to improve future Qantas sales team and marketing campaigns.

South Pacific vacations have a new guide thanks to Qantas’ April 2005 launch of an interactive new program called, “Vic”; whose friendly demeanor is hoped to allurepotential visitors to turn their Down Under Dreams into reality. Results from the 2005 campaign showed an average brand interaction time “talk time” of 8 minutes and 25 seconds. Just over half of the contest participants then chose to receive the Qantas eTravel Club publication. During the month of the promotion there was a 36% increase in the number of visitors when compared to the average of the preceding 12-month period.

95% started the koala survey actually finished it while the other 84% entered the contest started the optional travel behavior survey from koala. 24% of people who started the Vic section came back for the second interview, when it comes to Qantas.

does require more resources,” commented Suzanne Hornwood Appel, eCommerce marketing manager for Qantas.

“The total budget was relatively low because the campaign included mostly Qantas internal promotional resources, partner marketing opportunities, prizes supplied by partners and viral word of mouth marketing.”

“We are excited about the opportunity to re team with Qantas and of course, Vic,” said Dustin Callif, managing director and “travel guru” at Spacedog, Inc. Conversive technology is the essential key toward creating a more conversational web usage, as is vital to capture the target demographic for this outstanding promotion. ”

Tapping into the power of Web 2 point 0 applications such as Widgets, Spacedog worked with Conversive to create a Yahoo Widget that allows site visitors to receive daily prize updates and winner alerts directly to their desktop that pull from a dynamic XML feed. The “Vic” widget lets people get news from the online site in an amusing and interest catching way and advertises “Vic’s Daily Giveaway” promotion when the messages come directly from Vic.