· Pre- Tradeshow Marketing. Start marketing your tradeshow before the trade show date by letting your contacts know you’ll be participating in the tradeshow event. Encourage them to attend and allow them to know a gift will be waiting for them once they go to your booth.

· Know your tradeshow booth visitors. Welcome every tradeshow booth visitor with a handshake and request their card (great opportunity to “grow your Rolodex”). Our Motto: No card / No gift! Trade show promotional item free gifts really are a tradeshow highlight but an expenditure that you are worthy of repayment. Even though you do not want visitors just wandering in and out of your tradeshow booth, snagging your promotional item giveaways, it’s an excellent chance to make an extraordinary acquaintance and have their card for a future contact. From about a dollar or so and up you can purchase an appropriate promotional products to interest your clients and possible clients. Keep in mind, each interested visitor to your tradeshow booth is a potential customer.

· Initial Impact at the Tradeshow Door. Station a representative close to the tradeshow entrance to present every trade show visitor a promotional tote bag sporting your name or logo to make a substantial impact. Your title will then be shown all through the tradeshow floor as clients and potential clients browse through all of the booths carrying your promotional tote on their arm. When they do arrive at your booth, they will definitely have name familiarity and maybe even be around the lookout for you personally because they wander through the tradeshow floor. Each tote bag should include a flyer identifying your company, describing your business and the promotional items you are able to offer.

· Do not neglect the kids – the child in each of us, that is. You’re bound to see a significant increase in tradeshow booth traffic when your handout is really a toy, i.e. a Yo-Yo. We have seen tradeshows where visitors was stopped in the aisle trying to function a new toy promotional product and those who haven’t yet gotten to your booth to pick up their toy giveaway are asking “where did you get that?” To get additional bang for your buck, distribute promotional products to other tradeshow exhibitors so they as well will be actively playing with them throughout the tradeshow, also displaying your name and directing new guests to your booth. Hint: You can entice special interest by getting an “expert” (or self-made expert) showing off your promotional product toy at the tradeshow booth site. You can go a step further by promoting a tournament involving your promotional product having a prize for your winner and making even more curiosity in your tradeshow booth and providing the greatest bang for your buck.

· Trade show Promotional Products that count. Whether or not it be helpful, entertaining or in some way a very memorable tradeshow promotional product giveaway make sure it is 1 that will hang around awhile to clearly sport your title or logo and bring a lasting reminder of their visit to your tradeshow booth. That “hang-around” quality is one that truly counts. When trade show guests visit a number of tradeshow booths in a day, how simple it is to forget who was who and who had what. Be sure your business card and/or a flyer describing your business and the products and service you can provide is attached to every giveaway you handout.

We have utilized these suggestions successfully in many tradeshows and they should make your next show even more successful.  

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