In a time challenged world we’re continually searching for just the right fast fix of relevant information; having it at hand when we need it. Need was looking for a solution….

The information providers sought to have their message in client’s faces and consumers needed that easy access to a fast fix for their next problem – information providing those solutions.

The perfect communion of problem and solution was in none other than the fridge magnet. Around the mid 1970’s a magnetic material of thin proportions was made allowing printing and placement of that message on the family fridge. This most prized piece of advertising real estate is now home to information on your local plumber, electrician, fast food pizza shop, takeaways, local politicians etcetera.

In an average home the fridge is the focal point of family life. 

A fridge magnet marketing card follows the same raison d’etre, but is larger. This innovation has a small magnetic patch at the head of a full color printed card. The main advantages of the magnetic marketing card are its lower cost, size on size to a fridge magnet and its lighter weight and hence lower costs of distribution. 

These are ideally suited to things like calendars and large advertising messages.

The simple ease of moving the advertising message led to car magnets ideal for small business needs for flexible advertising solutions.  So these car magnets have given never seen before flexibility, to organizations, to make their vehicles as mobile advertisement. 

A recent marketing innovation is to have passers-by your car, take a fridge magnet off the vehicle; combining the company’s advertising and means of contact via the fridge magnet. It’s a refreshing way to promote and profit from the combined use of car and fridge magnets.