It is amazing that you can still walk around a trade show convention hall and see so many Pop Up Displays. Years ago I visited a small start up exhibit business in Glendale, California. It was then that I got my first look at a Pop Up Display. Who would have known in those days that this same simple design would still be selling well 30 years later?

The reasons for this are as simple as the display itself. Before getting into them, however, let me tell you about an experience I had last week. In addition to having a page for Pop Up Trade Show Displays at our web site, we also have two pages featuring Portable Trade Show Exhibits. Someone called who was interested in one of the 10 x 20 portable exhibits they found. at the site. She said “Excellent, that is just what we want”. Upon further discussion with regard to such things as the number of cases the exhibit would need to pack into, it became increasingly difficult to classify the exhibit she wanted as a portable.

With a  Pop Up Booth, this is not a problem. The pop up was designed so that one person could set up a 10 x 10’ booth with ease in under thirty minutes. Because most exhibitors really dislike having to wait for a forklift to carry in their packing materials at the end of a show,  the case-to-table conversion kit option was developed so as to hide the shipping case AND to provide a reception counter. Even after all of these years, this clever little design element is one of the major positivesof the pop up. Most all modern portable and modular exhibits require that you either hide the shipping cases behind the booth, therefore giving up valuable real estate and creating a visual gap for those on an aisle, or giving them up to the warehouse.

Those are two important advantages to Portable Pop Up Displays. There are more. Let’s consider the primary function of an exhibit in the first place. If done well, it will communicate quickly to a show attendee walking down the aisle as to: 1). What the exhibitor offers and 2). Why they would want to stop and enter the exhibit space. A pop up display with photo murals remains one of the most effective billboards on the planet. When done well, the message can be clear and compelling.

Next, there is the cost. Pop up Display have dropped in price by about  66% over the last 7-8 years. This is a huge difference and allows many who might otherwise afford one to get into business. Also, the low ongoing expense of owning a Pop Up Trade Show Display is a draw. They store in a closet and ship via UPS. And finally, there is the fact that a pop up booth still commands a 10’ exhibit space as well as any when covered in well designed graphics.